Grassroots Brand Marketing Specialist

Job Ref:

MARKE002325

Location:

Corporate Office, 101 NE 3rd Ave, Fort Lauderdale, FL

Category:

Marketing & Digital E-Commerce

Employment Type:

Full Time

Overview

You will play a critical role in planning, organizing, and executing events—both in-person and virtual—that elevate our brand, nurture our partnerships, and engage prospective and existing customers of UA/Uniform Advantage Brands.

From executing exciting grassroots marketing strategies to coordinating impactful product launches, your contributions will shape the future of UA/Uniform Advantage Brands and make a lasting impression in the marketplace. Get ready to unleash your creativity and passion as you help us tell our story and connect with the community!

• Design and execute experiential activations that captivate audiences, foster connections, and tell the compelling story of UA/Uniform Advantage Brands.
• Execute and drive cutting edge grassroots marketing strategy and day-to-day calendar.
• Conduct in-depth market research to identify emerging trends shaping innovative marketing strategies that resonate with healthcare and culinary professionals.
• Collaborate with retail teams to launch impactful marketing campaigns that align with community events, product launches, and B2B initiatives, enhancing customer engagement and brand loyalty.
• Work closely with email marketing and social media teams to strategically promote events and engage the broader UA Brands community.
• Ensure flawless event execution from planning through wrap-up, adhering to budget and timeline constraints while maintaining high standards to achieve objectives.
• Collaborate with cross-functional teams to ensure smooth execution of campaigns and timely delivery of all creative assets and supporting information for events and promotions.
• Measure and analyze the effectiveness of marketing campaigns/events, gathering insights and customer feedback to refine strategies and ensure continuous improvement.
• Collaborate with vendor partners and the creative team to produce unique swag, signage, and brand activations that resonate with our audience, ensuring timely delivery of all materials.
• Be a proactive contributor to our marketing team, bringing fresh ideas and perspectives that elevate our brand presence in the marketplace.
• Extensive travel and time spent in our stores, customer locations, and B2B tradeshow events (up to 50%) and will work flexible hours based on project needs.

• Ability to work independently and as part of a team, showing strong project management skills.
• Familiarity with social media platforms, digital marketing tools, and grassroots marketing techniques.
• Excellent communication and interpersonal skills to build meaningful relationships with diverse teams and community members.
• Passion for customer engagement and product knowledge, with an understanding of regional market dynamics.
• Innovative and adaptable mindset, always looking for creative solutions to grow our presence.
• Competency in Microsoft applications including Word, Excel, PowerPoint, and Outlook
• Solid understanding of marketing principles and brand strategy, with the ability to align event goals with brand objectives.
• Proven track record of managing multiple projects with precision and strong attention to detail
• Proficient in project management tools (e.g., Google Sheets, JIRA) with exceptional organizational skills
• Excellent verbal and written communication skills for effective collaboration with both internal teams and external partners.
• Creative problem solver with the ability to think quickly and adapt to changing circumstances.
• Collaborative team player with a flexible mindset and willingness to tackle tasks of any size.
• Bachelor’s degree in Marketing, Business, Communications, or related field.
• 2-5 years’ experience in marketing, public relations, or community relations.

• Medical and Pharmacy Coverage
• Dental and Vision Coverage
• Life/AD&D Insurance
• Employee Assistance Program – self-care and support for life’s everyday challenges
• Extensive 401(k) plan with company matching - Save for your future
• Short & Long Term Disability – Company Paid
• Accident, Hospital Care and Critical Illness Insurance – Protect your Income
• Holiday Pay
• Paid Time Off – Life Balance
• Volunteer Time Off – Make an Impact
• Referral Program - Get paid to work with Friends
• Free Parking at the Downtown Corporate Office
• Regular Social Activities and Events – Mandatory Fun
• See more of the benefits we offer

We are a Drug-Free Workplace.