Senior Creative Director

Job Ref:

SENIO002232

Location:

Corporate Office, 101 NE 3rd Ave, Fort Lauderdale, FL

Category:

Art and Graphic Design

Employment Type:

Full Time

Overview

• Responsible for execution and voice through all campaign and omni touch points for acquisition and customer retention. This includes but is not limited to, brick and mortar retail locations, UA.com, Private Label development, store visual plan and physical storytelling, social media, email, direct mail, advertising and CRM programs, and all other digital, content, print, and broadcast marketing materials.
• Creative strategy, development execution of a wide variety of big ideas, and promotional communications materials across the businesses/channels. Elevate the consumer’s experience by staying informed of customer-centric trends/behaviors, streamlining processes/planning improvements. Successfully manage change while maintaining brand position.
• Oversees/evaluates/improves work of all internal creative teams to ensure that projects are on strategy/high quality/effective and technically correct. Leads/mentors/advises and oversees the entire creative team. Work with partners to develop omni-consumer-centric strategies, and effectively communicate key priorities and deliverables.
• Directs and collaborates with external creative partners and agencies. Assigns work, provides creative direction, reviews work, and integrates concepts/work with internal concepts and work.
• Partners with executive management to ensure creative collaboration, project objectives, and brand requirements are met. Leads and executes marketing initiatives while also working cross-functionally with the appropriate internal teams.
• Manages execution with a high degree of consistency, ensuring the omni-ideas talk to the consumer on a meaningful level/inciting emotion/behavior, sets clear team/brand goals/builds new concepts, and contributes to business initiatives and special projects.
• Develops talent and celebrates the team’s work and contributions.

• Executive presence, ability to earn and build trust with business leadership in running an effective and efficient Operations team; ability to influence senior leadership.
• Deep understanding of online retail and delivery of Integrated Marketing/Creative Processes and Advertising digital assets.
• A natural planner, detail-oriented with exceptional organizational, presentation, and communication skills -  Exhibits strength in working in group settings.
• Leading and solving processes in a fast-paced environment.
• Budget development and management.
• Driving consistency across the digital experience for UA and visual merchandising and presentation storytelling, omni-channel integration, and B2B.
• Must be able to produce high-quality work consistently and on time.
• Strategic thinking ability and creative talent to generate breakthrough ideas. Data-Driven Decision making - highly agile.
• Experience in mass, traditional, digital, social, and e-commerce channels.
• Develops effective campaigns within branding guidelines and stated objectives.
• Proficient and strong hands-on working knowledge of the Adobe Creative Suite including Adobe Photoshop, Adobe Illustrator, InDesign, and MAC environment. Workfront, industry-leading photography and editing software. Experience in Adobe Acrobat/Distiller, Adobe XD preferred.
• Strong interpersonal and communication skills: highly collaborative with the ability to build solid working partnerships across functional groups.
• BS/BA Degree - Communication, Design, Writing, Advertising, or related field with a strong design portfolio.

• Medical and Pharmacy Coverage
• Dental and Vision Coverage
• Life/AD&D Insurance
• Employee Assistance Program – self-care and support for life’s everyday challenges
• Extensive 401(k) plan with company matching - Save for your future
• Short & Long-Term Disability – Company Paid
• Accident, Hospital Care and Critical Illness Insurance – Protect your Income
• Legal Insurance and ID Theft Protection
• Nationwide Pet Insurance
• Holiday Pay
• Paid Time Off – Life Balance
• Volunteer Time Off – Make an Impact
• Employee Discount Program
• Referral Program - Get paid to work with Friends
• Free Parking at the Downtown Corporate Office
• Regular Social Activities and Events – Mandatory Fun
• See more of the benefits we offer

We are a Drug-Free Workplace.

#LI-Hybrid